The layout of department store super shelves is a very important part of supermarket design. A well-designed layout of department store shelves in supermarkets can not only attract consumers, but also promote their second shopping.
Then, we need to know what effect the layout of the supermarket shelves needs to achieve. We should learn to think from the perspective of customers. Only in this way can we directly hit the consumer psychology of shoppers.
So how can the supermarket’s department store super shelves be laid out to better attract consumers? Today, Dongguan Youlian Display Technology Co., Ltd. will introduce it to you.
1. Owning brings freshness to customers, and customers are more willing to buy newer products;
2. Fill the shelves with goods, so that customers feel that the goods are sufficient, and there are many choices;
3. The entire supermarket must be clean and hygienic, so that customers can buy with confidence, especially in the fresh food area, which must be strictly managed to prevent the products from rotting and expired;
Fourth, shopping is convenient, allowing customers to find the products they want to buy in the first time. Secondly, we must understand the basic layout of department store super shelves, and adjust the effect we want to achieve according to these layouts.
For hot-selling items that are frequently replenished, supermarkets usually display them in a fixed position without frequent adjustments. These items are regular display items. This type of commodity occupies the main body of the entire shelf, mainly including: refrigerators, counters, pile heads, hanging board racks, grid racks, and island racks. This kind of shelf is usually fixed and only needs to be replaced on time.
This is related to the freshness mentioned above. In order to attract customers, supermarkets usually hold promotions and discounts on a regular basis to increase the freshness of shopping for customers. This display product is usually adjusted according to different dates and seasons.
The products in the supermarket need to be changed according to the seasons, so the products in the conventional display area will often cater to the supermarket, such as increasing the number of laminates and combinations appropriately, forming a refreshing feeling.
Some seasonal items sell very well, such as fruits, vegetables, produce, etc. In order to increase sales, supermarkets will display a large number of such products in a certain area, which can maximize the sales of such products. It is very important that the products displayed in large quantities must be consistent and cannot be mixed together, otherwise customers will not know where to start. We must ensure the freshness of the goods and let customers have good consumption feedback.
Every city has its own specialty products. Naturally, each supermarket should have products that reflect its own characteristics, such as special beef balls, bean products, nuts, pizza and other lights. The display requirements for this type of product: the location should be stable, the products should be full, and the regular display should be brightly decorated, so that customers can easily see it.
Finally, we also need to understand the combination of supermarket shelf products, and create a good shopping environment through various assistance such as pictures and lights, so as to promote consumers’ second shopping.
Post time: May-25-2023