2023 Brand Offline Physical Store Operations How to Turn Against the Wind

The most painful thing about brand physical stores is that there are people coming and going in front of the door, while the inside of the store is empty. In the era of scarce attention, how to grab attention for offline physical stores is the primary condition for attracting traffic to the store. If passers-by are missed, and they can neither stop nor leave a first impression and recognition, then the presence of this physical store Definitely low. Therefore, the most important step in the physical store is creative design and display (let traffic see you).

The display and display needs to consider many factors in order to perfectly match the color matching of the space theme, but the most basic thing for a physical store is the display of products, so the choice of product display racks has become the top priority of the store owner.

There are two points that must be clarified before choosing a customized display stand: 

First, clarify the usage scenarios and clearly show the purpose.

Where is it used, for what group of people, is the purpose of use for brand display, retail promotion or online drainage? 

Display-based functionality serves multiple purposes:

- Highlight the brand, instructions, etc., and mainly play a role in promoting the logotype display stand;

- A storage display rack that can carry a large number of products and create a full sense of display;

-Promotional display stand with eye-catching colors and easy to move for multiple recycling;

- 360-degree omni-directional display of products to consumers with a presentation display stand focusing on visual key points, etc.

Therefore, the first step is to clarify the display purpose, which is the first step and the most important step in the creative design of the display stand. 

Second, clarify the target group and segment the target users.

Subdivide and classify target groups. The same product can be classified according to gender attributes and age stages. Chain stores can be divided according to regional cultures in different regions. Sports apparel brands can be classified according to different sports: basketball, football, badminton, skiing, running equipment, etc. divided.

This kind of more personalized display is more immersive and closer to the user’s usage scenario, with a better experience and more conducive to sales conversion. 

After clarifying the above two points, we have to consider the overall style of the display. According to the space planning of the physical store, the store layout, and the attributes of the products, it is very important to choose the display style of the countertop, or the display style of the floor and hanging. Pay attention. 

If it is placed on the counter and the product is not large in size, we usually use the countertop style.

Floor-standing style display racks have certain height requirements, which are more ceremonial, more conspicuous, and easier to attract people’s attention.

Finally, it is necessary to comprehensively consider the issue of cost performance. There are two dimensions of cost performance for reference, material and quantity. 

Different materials are also selected according to the design plan. The materials include acrylic, PVC, cardboard, etc. You can’t just think which one is better, but it depends on the overall effect that needs to be presented.

Then there is the quantity, whether it is a single store or a chain store demand, etc., is one of the factors that affect the price.

In addition to the above material and labor costs, the most important item that is often overlooked by many people: appearance structure design and creative solutions. It is precisely this point that really widens the gap between display and display companies. The products and effects presented by a company with only manufacturing capabilities and an idea-based company that can both manufacture and provide scene solutions and creative design solutions are worlds apart. 

Therefore, brand store owners, when choosing a partner, you must consider it comprehensively. For a physical store that cannot spend a lot of money on location selection, in the most critical display link, it is really wrong to hand it over to a purchaser for execution in the end. In the future, the business will be lost by a thousand miles.