3 Success Stories Where Food Displays Stand Doubled Store Sales

In the current era of big data, it is not difficult to find that many people will buy display racks, shelves, display cabinets, etc. to increase their product sales, but some succeed and some fail.

There are many mysteries and factors involved. As the saying goes, “A man depends on clothes, and a Buddha depends on gold clothes.” Design is very important, not to say how gorgeous or high-tech, but applicability is often more important. Just like shoes, no matter how much you like it, no matter how good-looking it is, without your shoe size, you will only fall to your death, and it will not make your aura reach 1.8 meters. In addition, it also involves placement skills, color matching, material, size, etc.

Without further ado, let’s look at three cases:

Step 1, LED setting of bread and food display stand

We all know that bakeries need to rely on the aroma of bread to attract customers into the store, but we can’t just rely on the aroma of bread. If the customer finds that the product is not tasty after entering the store, it is useless no matter how fragrant it is. Therefore, at this time, our bread and food display racks need to have lighting design, and the lighting should also be particular about the distinction between cold light and warm light. Therefore, different products and different scenarios will have different choices. Bakery is undoubtedly the choice of warm light (warm yellow). Because in this warm tone, bread on a bakery food display shelf will look appetizing and healing at the same time. Imagine that image, a tired person walks into a bakery with warm colors and strong smells, sees the bread on the bakery display shelf, and feels warm and relieved at once.

What contributed to this scene was the LED warm light strip on the bread and food display shelf. We all know that an LED lamp is a semiconductor material chip that emits light through electricity. It has the characteristics of high luminous efficiency, low loss, warm light color, rich and diverse colors, green, safety, and environmental protection. The point is that the LED light will not spoil the appearance of the bread, affect the appetite and taste. Therefore, if you choose a bakery display stand with LED lights, the sales will be much higher than those without LED lights.

Step 2, principles of supermarket food display stand display

Data shows that adequate product display can increase sales by an average of 24%. Therefore, there is no doubt that a wide range of products can promote sales.

There are at least 3 categories of products on each floor of supermarket food display shelves, and of course the best-selling products can also be less than 3 categories. If it is calculated by unit area, it needs to reach 11-12 kinds of products per square meter on average.

In addition, the layout is also very important. Because to a certain extent it can determine the passenger flow.

Therefore, at present, there are various combinations of food display racks in slightly larger supermarkets, and only some stores are suitable for a single fixed display rack. It should be noted that the distance between the display racks should ensure smooth passenger flow. The food display rack at the entrance should not be too high, and the location of the main passage should be well divided. For example, the general width is between 1-2.5 meters, and the secondary channel should not be less than 0.7-1.5 meters.

In addition, the products on the supermarket food display racks should face the customers and be placed neatly, smoothly and safely. Especially fruits, so as to ensure that they will not fall due to slight collisions. Fruits and vegetables also have “faces” and “backs.” We need to put our “face” in front of customers and show the best side of fruits and vegetables.

Step 3, pay attention to the golden position on the food display stand

The key to increasing sales is to take advantage of the golden segment of food display racks. Why do you say that? According to the survey data, if the position of the product changes from top, middle, and bottom, the change in sales will show an upward trend from bottom to top, and a downward trend from top to bottom. The point is that this survey is not a test of the same product, so the conclusion cannot be used as a general truth, but only as a reference, but the superiority of the “upper paragraph” is still obvious.

In fact, we currently use more food display racks with a height of 165-180CM and a length of 90-120CM. The best position for this size display rack is not in the upper section, but between the upper section and the middle section. This level is commonly known as the golden line.

For example, when the height of the food display rack is about 165CM, its gold line will generally be between 85-120CM. It is on the second and third floors of the display shelf. It is the product position that customers are most likely to see and is within reach, so it is the best position, also known as the golden position.

This position is generally used to display high-margin products, private label products, exclusive agency or distribution products. On the contrary, the most taboo thing is that there is no gross profit or low gross profit. In this way, even if the sales volume is large, the sales volume will not increase, and the profit will not increase. Standstill is a huge loss for a store. Among the other two positions, the top one is generally the product that needs to be recommended, and the bottom one is the product whose sales cycle has entered a recession.

The above three cases can tell us how to choose the right food display rack, display rack placement skills and the choice of golden position. These can double our sales. Sourcing a display stand is more than just a display stand. More how to use it to increase our sales, hope to help you!