Packaging displays that are not for the purpose of selling goods are hooligans

As far as packaging is concerned, when evaluating the packaging of a product, many people only measure it from the perspective of appearance and aesthetics. Obviously this is not enough and biased.

It is valuable to measure every detail of work by “selling goods as the guide”. Therefore, our standard is that all packaging displays that are not for the purpose of selling goods are hooligans. 

If you want to sell good products through packaging and display, you must implement a series of comprehensive means based on channel rules, benchmarking and competition, focusing on consumer experience, and superimposing interactive fission.

Specifically: 

1. Benchmark competing products in the same industry to reflect differentiation; 

2. Focus on consumer objects and focus on experience; 

3. Overlay interactive fission to increase conversion rate; 

4. Relying on sales channels and matching scenario requirements.

After such a set of combined punches, it is guaranteed that the packaging display that can sell the goods will be implemented, and it will be practical to implement.