Teach you a few tricks how to display to make your products more: “excellent”

1. Gold display line: 

The height of the gold display line is generally between 85 and 120 centimeters. It is the second and third floors of the shelf. It is the position of the display shelf where the eyes are easiest to see and the hands are easiest to get the goods, so it is the best display position. The products generally used for display in this position mainly include the following categories: 

① Main products on the best-selling list; ② Best-selling products with sufficient stock; ③ Key products and recommended products; ④ Products that need to be cleared in large quantities. 

In the display of the other two segments, the top layer usually displays the products that need to be recommended; 

The lower tier is usually a commodity whose sales cycle has entered a recession.

If the number of varieties on the gold display line is temporarily insufficient, the retailer should temporarily withdraw from the gold display line and re-adjust it after the goods arrive, so as to avoid the embarrassment that customers cannot make a deal due to incomplete item numbers after choosing this variety.

2. The top ten arhats on display: 

Cleanliness – keep the display products, shelves, price tags, and sales aids (such as shelf stickers, POP, jumping cards, etc. neat, clean, and undamaged; 

Label facing outward – the label of the product must face the consumer uniformly; 

Order – that is, the heavy, large, and commodities are placed below, and the small and light commodities are placed on top; 

Date – according to the date of manufacture, the products that leave the factory first are placed on the outermost side, and the products that leave the factory recently are placed inside to avoid immediate products; 

Booth – the company’s products should be displayed in the area with the largest flow of people and the greatest influence; always displayed at the front end of the flow of people; occupying the best display location: pile head, shelf, freezer; 

Horizontal display – in stores that allow centralized display of brands, the company’s products should be displayed horizontally in the direction of the flow of people; 

In stores that do not allow centralized display of brands, the company’s products should be correctly displayed in the shelf area of the corresponding category according to the characteristics of the company’s different product categories; 

Vertical display – where possible, all items should be displayed vertically; small packages should be displayed in the upper center and large packages should be displayed on the bottom for easy access; full cases can be displayed on the top shelf above the head for easy access. Image display; it can also be placed on the bottom shelf for the convenience of consumers; 

The display is full – let your own products fill the display racks, increase the fullness and visibility of the product display, and at the same time, the tally staff must timely count the purchase, sale and inventory flow of the shelves, order in time, and ensure the safe inventory of the shelves; 

Color—the same product (with the same packaging color) is gathered together to form a “color block” display effect, and different “color blocks” of the same color system should be placed separately as much as possible to make it easier for customers to distinguish and achieve a prominent effect; 

Vivid display - you can add beautiful shelf stickers, POP, jumping cards, hanging flags, hanging pans and other sales aids, or use lighting, sound and other marketing to make marketing vivid, or just on the basis of full display (such as piles) head) to intentionally remove several products displayed on the outermost layer of the shelf, which is not only convenient for consumers to take, but also shows the good sales status of the products. These are all vivid.

Under the guidance of the golden sight, do the “Ten Arhats” rule 

Your display must be exquisite!