The height of the target group affects the height of the display stand
When you go to the supermarket, do you encounter such a problem: the product you like is placed on the top floor, and you need to spend enough effort to take it down, or as a merchant, you want to The product you want to sell is always gathering dust in the corner, and no customers will notice it? Why does such a problem occur? After a certain number of questionnaire surveys, it was found that the height of the original display rack and the height of the target group affect each other.
The first is the level of visibility required for the target group. When purchasing display stands, we should fully consider the average height of different groups of people. The height of the display stand we use to display products should be arranged within the range where most people can easily see and touch the product. The advantage of this is that it can ensure that the products that need to be displayed are within the visibility of potential consumers, and at the same time, this will greatly increase the exposure of the product and the purchasing behavior of potential customers.
Secondly, the height design of the display rack should be an important consideration when consumers select and touch between products. If consumers can only touch the product by extending their arms or using auxiliary tools, this will greatly reduce the attractiveness of the product and reduce consumers’ desire to buy. On the contrary, if the height of the display stand is too low, consumers will need to squat, bend, etc. to complete the display, which will also greatly reduce the consumer’s shopping experience.
The last thing is to consider which country the store is located in, because the height of different people will also affect the height of the display rack. In European and American countries, such as Finland and other countries with superior heights, the height of product display racks is usually more than 170 cm. In Southeast Asian countries such as Japan, the height of product display racks is usually relatively low. We can adjust the height of the display rack according to the age, gender or cultural background of the group to ensure that the height of the selected display rack meets the needs of most groups.
Post time: Sep-28-2023