Three secrets for display rack sales
In a store or exhibition space, space is a valuable resource. Display racks can stack products vertically or display them horizontally, maximizing space and allowing more products to be displayed in a limited area. Therefore, a large number of display racks flood into our sight. But not every display stand is suitable for customers’ needs. How should we introduce our display stand products to customers? How can we better sell our display stand products? Next, the author will reveal three secrets for display rack sales.
1. Understand the target group of the display stand
2.Create the attraction of the display stand
3. Create package sales opportunities
Understand the target group of the display rack
If you are engaged in the display rack industry and want to achieve good results, then before starting to sell display racks, what do we need to do to make it even more powerful and achieve large-volume and stable sales of display racks as soon as possible? I believe that successful companies should know that they understand the target group of their products. Therefore, as salespeople in the display rack industry, we should lock in who our market subjects are and who is our real demand side before selling display racks. So how to lock the target group of the display stand? Below I will introduce you to several methods:
First of all, we can conduct market research, that is, through questionnaires, on-site interviews, group discussions, competitor analysis, etc., to understand what characteristics and characteristics the target groups of display racks usually have. This will make it easier for us to collect information and materials, and finally sort out the market portrait of the demand side, improving the sales probability of the display rack.
Secondly, we can roughly understand the living environment, geographical location, hobbies, behavioral habits, etc. of our target groups by looking at demographic data and social media analysis. This can roughly divide the demand levels and facilitate our subsequent inquiries for quotations. Progress of work.
Finally, we can communicate with existing potential customers through user research and feedback, conduct user research and feedback, and collect possible opinions. This feedback and comments usually help us better understand the needs and preferences of the target group.
Based on the information collected through the above methods, we can define the buyer persona, which is the detailed process of generating target group customers. This includes their age, occupation, hobbies, etc. Through such a series of operations, we can better position our target customers, thereby saving a lot of manpower and material resources for subsequent work.
Create an attractive display stand
If we put a lot of effort into positioning the demand side of the display rack in the early stage, but the display rack itself is not creative and attractive, then it will be impossible to successfully sell the display rack. We want to create attraction from the display stand itself.
When we display our display stand products, we should pay attention to using prominent logos, stickers or billboards, etc., and clearly indicate the value of our products themselves on them? Where is the function? This will allow customers to feel our sincerity more intuitively and enhance their purchasing experience. At the same time, you can also add words such as “new products, limited time promotions, limited time offers” to attract customers’ attention.
As for the display stand itself, we must consider its applicable objects, application scenarios and other issues in the process of making the display stand, so as to add a sense of design and appeal to the appearance design. Add a sense of design by using a variety of bright colors, or unique shapes and smooth lines.
If you want the display stand to be as attractive as possible, we can also take advantage of lighting effects. Use appropriate lighting effects to increase the attractiveness of your display racks. For example, use LED lights or other lighting equipment for background lighting, focused lighting or gradient effects to highlight the products on display.
Create package sales opportunities
After identifying the target group and obtaining certain customer needs, the last step we have to do is to increase the sales volume of our display racks as much as possible. So what method can increase the maximum sales volume in the shortest time? I can tell you a little trick is to create package sales opportunities for display racks.
First of all, when we select the display stand package for sale, we must first determine the package theme of the exhibitor. When we clarify the package theme, we can create related display stand packages based on the time, content, scene, etc. of the theme.
When choosing a package combination, we should be able to choose supporting products based on the products or services related to the display stand. Make sure they complement each other and provide additional value. Select an attractive product mix taking into account consumer needs and preferences.
After everything is ready, when we introduce it to customers, we must emphasize the value of the package, highlight the value and advantages of the package, and let consumers clearly understand the additional benefits they receive by purchasing the package. For example, offer clear discounts or savings and explain the actual value of the products and services included in the package. Finally, regularly update package content. Based on market demand and consumer feedback, package content is regularly updated to keep it fresh and attractive. Add new products or adjust the product mix so the package is always attractive.
The three secrets of success in selling display racks have been introduced. Read them carefully and practice them carefully. I believe you will have unexpected gains. Whether it is a display stand or other products, these three methods are equally applicable!
Post time: Sep-22-2023