To answer you from three angles, how to choose supermarket snack shelves?
In recent years, as the fast-paced lifestyle has gradually become a daily routine, people have chosen to eat this way in order to find an outlet for stress release. And one of the quickest ways to satisfy one’s appetite is to choose snacks, so people’s demand for snacks has risen rapidly. In order to sell a large number of snacks in their hands, merchants have to choose snacks in terms of appearance, taste, and even snack shelves. Start digging in. In this issue, the author will lead everyone to discuss in depth how supermarkets should select snack shelves and increase sales through snack shelves.
1. Start with the material and use a snack shelf that fits the positioning of the supermarket
2. Start with the style to increase the sales of snacks
3. Start with the way of display to attract customers’ attention
Start with the material and use a snack shelf that fits the positioning of the supermarket
Generally speaking, supermarket shelves mainly include metal snack shelves, wood snack shelves, cardboard snack shelves or glass snack shelves. Supermarkets with different themes usually use snack shelves of different materials. If the shelf material is consistent with the positioning theme of the supermarket, then for the supermarket itself, it will be the icing on the cake for the supermarket brand image. On the contrary, the use of snack shelves with materials that are incompatible with the theme of the supermarket will greatly reduce the sales of snacks. So how to correctly choose snack shelves of different materials?
First of all, if you are a large department store, win by quantity. Therefore, when choosing a snack shelf, the main criterion is usually the size of the load-bearing capacity. The metal snack shelf has an advantage in terms of load-bearing capacity, with high stability and load-bearing capacity.
Second, if you’re a small store specializing in premium snacks, the main selling point of a supermarket is that it’s pretty. Therefore, when choosing a snack shelf, it is necessary to consider the aesthetics. For example, acrylic snack shelves are more common in high-end commodities and exquisite snack display areas, because the acrylic itself has transparency, which can better display the delicacy and clarity of snacks. So acrylic snack shelves are a good choice for boutiques.
Again, if you are a snack supermarket that focuses on creativity, uniqueness is the most important thing for a supermarket. At this time, we need to consider the application range of various material snack shelves. Compared with other materials, the proportion of snack shelves such as wooden materials is relatively small. The wooden snack shelves will create a natural and fresh atmosphere, and are more flexible in appearance design, which can be customized according to the theme of the supermarket.
Finally, if your supermarket often needs to display snacks by setting up stalls, then when choosing a snack shelf, you should focus on the ease of assembly of the snack shelf. POP snack shelves are known for being light and easy to assemble, so it is the wisest choice to choose POP snack shelves when displaying snacks through booths.
2. Start with the style to increase the sales of snacks
There are so many types of snacks that people can’t count, but why are there only a few popular and familiar snacks? A large part of the reason for this is that the sale of hot-selling snacks does not just focus on the snacks themselves. Usually, the snack shelves are also ingeniously designed, full of design sense, which can quickly catch people’s attention and leave people with a lasting impression. deep impression. Here are some popular snack styles:
The first is the flat shelf. The so-called flat snack shelf refers to the snack shelf composed of multi-layer horizontal display stands. This style of flat shelves is the most common style. Its main function is that it is large enough and covers a wide enough area to display the snacks to customers at one time, highlighting a magnificent and spectacular scene, so as to leave an impression on customers.
The second is the rotating snack shelf. This style can rotate 360 degrees, so that snacks can be displayed in front of customers in all directions without dead ends, so that customers can fully understand various snacks, show the appearance and characteristics of snacks to the greatest extent, and attract the attention of customers. At the same time, the rotating snack shelf is more convenient for customers to take snacks, reduces the workload of supermarket employees, improves efficiency, and increases the possibility of sales.
Again is the clapboard snack shelf. This shelf is mainly to show that the countertop is cut into multiple small grids for displaying different snacks. Make full use of the space and show the variety of snacks. Snacks can be sorted and arranged through the partitions, making snack products more attractive and attractive. In addition, using different colors to distinguish each partition will make the whole more design. It is easier to improve the shopping experience of consumers.
Finally, there is a customized snack shelf. This is nothing more than the most attractive and at the same time the most expensive, as it takes a lot of manpower and resources to make. However, customized snack shelves can better show the snacks you need to display, bring customers a visual feast and leave the most profound and intuitive impression, inadvertently increase the popularity of snack brands, and are also the best way to arouse customers’ desire to buy best means.
Customized snack display stand
3. Start with the way of display to attract customers’ attention
After confirming the material and style of the snack shelf, the last and most critical step is the way of displaying the snacks.
There are many kinds of snacks, and it is not surprising that there are endless ways to display snacks. For example, the tiled display of directly laying snacks on the snack shelf. This display method is the simplest and most common, and its scope of application is also very wide. It is suitable for snacks in various packaging forms, so snack shelves with large areas are most suitable; stacked display is simply to put the same type of snacks Snacks are stacked together to form a certain height, which is a way to show the shape of snacks to attract customers’ attention. This display method usually requires the snack shelf to have a certain load-bearing capacity, and metal snack shelves are usually used; layered display: use layered snack shelves to place different types or brands of snacks in layers. Show customers the most snack products in a short time, so layered snack shelves came into being; themed columns: supermarkets can display themed snacks in the supermarket according to holidays or specific theme activities, so that Increasing the festive theme atmosphere of supermarkets can also be an effective means of snack promotion. When marketing snacks in this way of display, customized snack shelves are very necessary; finally, through the display of small samples, let customers see with their own eyes, increase the impression of snack products after tasting in person, and increase customers’ desire to buy snacks and a good shopping experience. Hanging snack shelves should be used to display snack products in this way.
Customized theme snack display stand
The author provides supermarket operators with solutions on how to choose snack shelves from three perspectives, and also provides better choices for snack lovers when purchasing snacks. The above statements are all valid through practical investigation.
Post time: Sep-07-2023