The display skills of snack store shelves include the following 9 points

1. Display similar products according to the category classification and color matching of snacks.

This method is one of the most common display methods.

Because on the one hand, it allows customers to quickly find the products they need, on the other hand, it also helps customers intuitively understand the richness of snack products in the store. In addition, putting snack products with the same color package together will easily cause visual fatigue for customers. Therefore, we recommend that while ensuring the overall product classification, try not to place products of the same color system or with small color jumps together. , at the same time, you can appropriately use contrasting colors.

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2. Place featured products in the product area 

As the name suggests, the product living area is the direction of the flow of people in the store where the products are oriented, that is, the area that is most likely to be noticed by consumers. Placing the store’s specialty snacks in this area will help customers entering the store notice the specialty products in the store at first glance, attract more potential customers, and increase the purchase rate of consumers entering the store. 

3. Relatively fixed and changes regularly

From a consumer’s perspective, most people like products to be placed relatively fixedly. Because when some customers recall visiting the mall again, they can reduce the time of searching for products, quickly find the location of their last shopping, and improve customer shopping efficiency. In view of this psychological characteristic, you might as well put the products in a fixed place to facilitate customers to purchase. However, in the long run, this will cause customers to lose attention to their snack products and create a feeling of staleness.

Therefore, the goods on the shelves can also be adjusted after the products have been placed for a period of time, so that customers will be attracted to other items when looking for the desired items again, and at the same time have a refreshing feeling about the changes in the snack shop. However, this change should not be too frequent, otherwise it will lead to customers’ resentment, thinking that the snack shop lacks scientific arrangements, is chaotic, and moves around all day long, which will lead to irritability. Therefore, the fixation and change of commodities should be relative and adaptive. Generally, it is more appropriate to change it once every six months.

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4. Don’t leave the display blank

The most taboo thing about snack store display when the shelves are full is that the shelves are not fully stocked, because this will make consumers feel that our snack store does not have a rich product variety and an imperfect structure, and may even give people the impression that the snack store is about to close. illusion. When snack products are spread throughout the store, we recommend that the main products be repeatedly spread throughout the store to consciously guide consumers to sell the main products in the store. 

5. Combine left and right

Generally speaking, after customers enter a store, their eyes will involuntarily shoot to the left first, and then turn to the right. This is because people look at things from left to right, that is, they look at things on the left impressionistically and things on the right steadily. Taking advantage of this shopping habit, the store’s main snack products are placed on the left side to force customers to stay, thereby attracting customers’ attention and promoting successful product sales. 

6. Easy to watch and easy to choose

Under normal circumstances, it is easiest to view with the human eye 20 degrees downward. The average human vision ranges from 110 degrees to 120 degrees, and the visual width range is 1.5M to 2M. When walking and shopping in a store, the viewing angle is 60 degrees, and the visual range is 1M.

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7. Easy to take and put away

When customers purchase goods, they usually take the goods into their hands for confirmation before deciding whether to purchase. Of course, sometimes customers will put the goods back. If the displayed goods are difficult to retrieve or put back, the opportunity to sell the goods may be lost just because of this. 

8. Display details

(1) The products displayed must be consistent with the “surface” in front of the shelf.

(2) The “front” of the product should all face the aisle side.

(3) Prevent customers from seeing shelf partitions and baffles behind shelves.

(4) The height of the display is usually such that the displayed goods are within a finger’s reach of the upper shelf partition.

(5) The distance between displayed products is generally 2~3MM.

(6) When displaying, check whether the displayed products are correct and place publicity boards and POPs.

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9. Product display skills at checkout counter,

An essential part of every store is the cashier, and the cashier, as its name suggests, is where customers make payments. In the entire snack store layout, although the cashier counter occupies a small area, if used well, the cashier counter will bring many sales opportunities. When customers walk into a snack store, they usually look for target needs first. After selecting the target product, the customer will come to the checkout counter and wait for payment.

While waiting for payment, the items at the checkout counter are most easily accessible to customers. Therefore, if the items at the checkout counter are well displayed, customers can easily make secondary purchases and easily increase the turnover of the store.

Post time: Dec-04-2023