Two common types of cosmetics display rack designs

From ancient times to the present, it is human nature to love beauty. As early as primitive times, humans have known how to use some special things to decorate themselves to make themselves more beautiful. Therefore, makeup is a long-standing female beauty technology, and cosmetics are constantly improving.

At present, the global cosmetics market continues to grow. In 2023, the total global market size of cosmetics is expected to reach US$240.463 billion, of which the United States is the world’s largest consumer of cosmetics. The key factor in its development is the increasing purchasing power of consumers in various countries.

In addition, economic conditions around the world also play an extremely important and decisive role in the scale and development speed of the global cosmetics market. For example, the United States and the European Union will also have high growth rates in recent years, and the export market will also provide strong Incremental momentum and market potential.

It can be seen that the demand for cosmetics display racks will also increase with the growth of cosmetics scale. When the cosmetics market is saturated enough, in addition to innovating in R&D, it is also important to know how to package and display. If your product does not have good packaging and a good display stand, no one will notice it no matter how good its existence.

As the saying goes, people rely on clothes, and Buddha relies on gold. A high-quality display stand is necessary, of which there are two common types: one is a floor-standing cosmetics display stand, and the other is a desktop/desktop cosmetics display stand, both of which have their own functions.&Features.

1. Floor-standing cosmetics display rack

2. Desktop/desktop display stand

Floor-standing cosmetics display racks can better display cosmetics. Especially cosmetics collection stores need floor-standing ones because there are many categories that need to be placed and classified by floor-standing display racks of different colors. Its characteristics mainly lie in the following points:

1. Eye-catchingly highlight the artistic beauty

Because the floor standing cosmetics display rack is large in size, it will be more conspicuous. It attracts customers and makes it easier for them to find the cosmetics they want.

2. Serve as an explanation

There will be a shelf strip in front of each layer of the shelf, where you can learn about the color number, price, brand, origin, etc. of the cosmetics. This can give customers a comprehensive understanding and let them truly and clearly know the parameters of the product.

3. Strong sense of richness

Due to its large number of layers and double-sided design, it has a large capacity and can accommodate at least 10 types of cosmetics. This can slow down customers’ browsing speed and allow them to be highly selective; secondly, it can serve as a storage function.

The desktop/desktop cosmetics display stand is small and exquisite. They have a small footprint and can be placed and moved easily. They are more suitable for displaying flagship products or a range of seasonal products. It is easier to assemble than a floor-standing cosmetic display stand, and a display screen can also be set up to introduce products to attract customers.

1. Strong portability

Due to its small size, KD can basically be put into a bag and carried with you after packaging. It is a good choice for press conferences and conference displays. It has a simple structure and can be easily assembled without requiring too many skills or special tools.

2. Low cost

Compared with other forms of cosmetic display racks, the desktop type uses less materials and is lower in cost. You can achieve the desired results by spending a small amount of money, so why not?

3. Increase brand awareness: By displaying brand-related display props on the desktop, brand awareness can be increased, making it easier for consumers to remember the brand and deepen their impression of the brand.

At the same time, it can also help consumers make purchasing decisions, because a well-designed desktop cosmetics display rack can provide consumers with a more intuitive product display, helping them better understand the features and advantages of the product, making it easier to make purchasing decisions.

The most important thing is that it can increase your sales, because people will have an inertial thinking that the products on a separate display rack must be extraordinary, special, and valuable. Often things that are different are the most attractive, and with the help of your sales words, sales will definitely be higher!

The best thing is to match the floor-standing cosmetics display stand with the desktop/desktop cosmetics display stand, combining the advantages of the two to maximize the effect. Echoing each other can increase customer flow. People like the same color system, especially brighter colors, which give people a young and energetic feeling.